Cosmetic Trend #3 – New Fillers

February 6, 2013

Injectables

beloteroThe ever-popular fillers continue to evolve, and patients can look to see this trend continue in the upcoming years. In 2012, Belotero was the newest filler to become available in the U.S. Like Restylane and Juvederm, Belotero is a hyaluronic acid filler that can be used to treat fine lines and wrinkles. Its major advantage is its ability to fill very superficial lines on the face without creating a Tyndall effect, which is a bluish hue sometimes seen after shallow misplacement of other hyaluronic fillers. Another new filler on the hoizon is Voluma, which will soon gain FDA approval and be available from Allergan. This filler has been available overseas, and has been effective for patients who need more facial volume. I expect to see more companies develop products with longer lasting effects in the near future, similar to Voluma. I also expect fillers that are specifically designed to volumize the orbit and eyelids to become available in the future. With these new long-lasting fillers, many companies are abandoning the word ‘filler’ for ‘volumizer.’ These are simply marketing terms, designed to make a product appear more unique. In reality, all fillers are designed to volumize, and the majority of fillers have the capability to add significant volume to the face. However, ‘volume’ is now the latest trend, so expect to see more of these ‘volumizers’ in the future.

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